Tuesday, January 27, 2009

The Cultural Logic of Late Capitalism

In Frederic Jameson's article “the Cultural Logic of Late Capitalism”, he makes connections between capitalism and modernism/ postmodernism. He particularly focuses on the point that postmodernism is an expression of deconstruction. He claims that postmodernism lacks the social position part from the older modernism, in a sense that our society switched from a industrial production to a service economy. According to him, “postmodern culture is the internal and superstructural expressions of a whole new wave of American military and economic domination throughout the world: in this sense, as throughout class history, the underside of culture is blood, torture, death, and terror.” He also points out that another main difference between modernism and postmodernism is that modernism is characterized by a distinction between high and low art, while postmodernism is characterized by a blurring boundary of the two.

Due to this blurriness, Jameson claims that postmodernism lacks a personal style compared with modernism. For example, modernism is closely tied with a style. Modernism had a cultural and an aesthetic norm which helps to develop its personal styles. Postmodernism, however, lacks in a homogeneous culture, therefore it can’t follow the same rule of modernism in term of style developing. So it is in favor of things like form, surface, pastiche, mimicry and nostalgia. Jameson uses Andy Warhol's pop art as the example of postmodernism, the commodification of artistic materials usage.

To me, this article is pretty hard. I think postmodernism is very abstract and ambiguous. I think I would still prefer modernism over it.

Questions: The concept of the 4 fundamental depth models being repudiated? What would be his suggestions of postmodernism? How can we add style into it specifically?

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