Video Culture

Q1. This reading was very confusing to me. It was very hard to follow. One of my main confusions was his discussion of serialization as it applies to genre-as-medium, so my question is: what is serialization, and how does it relate to genre-as-medium?

Q2. Carvell believes that television " has not yet come of age aesthetically" and he goes on to discuss it more throughout the article. The aesthetics of something and in this case television are subjective; not everyone will have the same opinion of what should and shouldn't be considered having an aesthetic quality, so what does it mean to be aesthetically pleasing? What is the criteria?